Chief Creative Officer
Jeff Wirth is a master of the art of serious play. His background spans the spectrum–from Ringling Brother’s clown to university professor, from computer programmer to ballroom dancer, from published author to nationally renowned improviser. This diverse background has given rise to a unique blend of visionary imagination and nuts-and-bolts practicality.
The hallmark of Jeff’s work is his innate ability to empower teams and individuals to produce powerful and creative innovations. Before establishing Wirth Creative, Jeff served for 7 years on the faculty at the University of Central Florida – the third largest university in the United States – where he created the foundation course – Creativity & Problem Solving, as well as founding and directing the Interactive Performance Lab.
Beyond the academic world, Jeff’s creative skills have attracted a roster of top-tier clients, including Cirque du Soleil, Disney Imagineering, Blue Man Group, and Ringling Brothers Clown College. He is a recognized authority on interactive experience design, having developed and directed over 100 projects for industries from health care, to hospitality, to entertainment.
Jeff graduated from Pacific Western University with a master of fine arts degree. He has run three production companies, edited a national newsletter, and authored the book Inter-active Acting. While serving as the director of the Interactive Performance Lab, he produced 19 ground-breaking creative projects and invented 4 new performance/media applications.
Jeff currently lives in New York City where he trains inter-actors and edits the blog, the Interactive Apple, covering all forms of interactive experience around NYC.