Vision

A view to the future…

Prior to the early 1900′s there was no such thing as “the film industry”–no movie directors, no screenwriters, no movie stars–only a creative fringe exploring a new medium made possible by the technology of the motion picture camera. 

In the last few decades, new technologies have introduced an abundance of new media.  There is a common thread through all of the new media–interactivity–the “give-and-take” between the experience and the recipient.

At Wirth Creative, we define “interactive performance” as any experience in which the “audience” become co-creators of a fictional narrative.  Video games, virtual worlds, and simulations are recognized examples of interactive performance, but there are many more forms, just waiting to be explored and created.

We envision a future full of authors, directors, designers, producers, and performers with skills uniquely suited to the creation of interactive fiction, in all of its forms.  We picture a day when people will recognize the practical value of an MIP (Masters of Interactive  Performance) as much as they understand the value of an MBA.  Although a small creative fringe is currently exploring the potential of interactive performance, there are not enough to call the fringe a “field.”

At Wirth Creative, our vision is to see the field of “interactive performance” established, understood, and employed across multiple disciplines, integrating humanity and technology in ways that make the world a better place.